The time is ripe for a coalescing of all the efforts to mitigate climate change. It’s a cause that demands unity, not just due to its complexity but because of its unjust effects around the world: food security, waterborne illness, air pollution are only a few results that will widen the gaps between rich and poor, between the healthy and the sick.
This year’s Unity project highlights those gaps. Taking design inspiration from the receding land masses affected by rising sea levels, the 2021 UNITY Jersey is a physical representation of our collective ticking clock, the losses we all face.
100% of the profits of this year’s jersey will support one of three climate focused non profit partners (chosen by you at checkout); The Environmental Justice Fund, 350.org and Protect Our Winters each share in a mission to address the climate crisis. Learn more about how they differ below.
In the earliest parts of a very long ride, the most difficult obstacle to confront isn’t the physical action itself. It’s doubt and anxiety that offer up a type of internal headwind. Can this be done?
Likewise, until only recently, any mention of climate activism, any call to action or push elicited the same type of defeat before the effort began. But denial has given way to alarm and alarm has moved public action. 67% of Americans believe we’re facing a climate crisis with roughly the same number now seeing some local effects of climate change.
The darkest parts of a difficult ride are in the unknowing, the point when the rider isn’t sure that finishing is really possible. That’s where we are in the fight for climate action.
There is, however, a point to push towards. There are benchmarks that highlight progress: Reductions in coal use and divestment campaigns in fossil fuels are driving infrastructure and public sentiment. Solar costs are now competitive with fossil fuels (even without government subsidies). Agricultural and transportation initiatives abound with a focus on sustainable solutions. Efficiency matters more now across a host of industries more than ever before.
Consumers are growing more aware of the fact that they can’t always consume. To that end, we’ve made this year’s UNITY effort not contingent on buying the jersey. You’ll see places to purely donate to the causes and skip the energy required to make another jersey.
How can we come together further for UNITY in the face of a changing climate? How can we move in unison through the challenges and inevitable loss that we’re facing? How do we lift up the people that the climate crisis will affect disproportionately? How do we beat back our own doubt?
A big challenge requires resolve, a steadfast cadence towards progress and in the face of the climate crises, there isn’t merely a better way, there’s only one way. Forward.
Pre-order has closed. Jerseys are expected to ship by August 15.
The Environmental Justice Foundation focuses on the climate crisis through the lens of human rights. They aim to mobilize concern, gain support, aid the affected and drive international action for lasting change.Learn More
350 is the number. Named after the safe limit of CO2 parts per million in the atmosphere, it’s the line we’re driving to get back to. (We’re currently sitting at 410ppm.) 350.org uses it’s considerable organizing clout to build international action for climate change activism. Their focus is the end of the fossil fuel era.Learn More
Protect Our Winters was born from the very real connection to the outdoors driving active people. With an aim to protect outdoor spaces and lifestyles from climate change. POW is a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations.Learn More